Migrations
A blog from Wildebeest.
The power of brand and SEO: Airbnb’s growth story
Airbnb’s IPO means so much more than just another unicorn going public.
From a marketing perspective, Airbnb is a case study in how to leverage brand and SEO to fuel organic growth.
Announcing the next era of climate action for the travel industry
Wildebeest is thrilled to announce an exclusive partnership with Cooler – a climate technology startup that will bring innovation and transparency to the travel industry’s continued focus on creating more sustainable experiences.
We looked at hotel search trends. Here is what we found.
This is a first in a series of travel industry deep dives into changing organic search behaviors as a result of COVID-19.
The focus here will be on traditional hospitality and hotels.
10 Technology Companies That Can Save Our Cities
Our cities face multiple crises never before seen at this scale. Yet, these innovative smart city and mobility companies worldwide are working to solve the most pressing issues.
Short-term accommodation and marketplace misalignment
The distribution landscape for short-term vacation rentals is dominated by marketplaces. However, the pandemic has revealed some weak points and misalignment of incentives within the traditional marketplace model.
10 Marketing Tips for Your Reopening Campaign
As more destinations begin to open around the US and the world, it is imperative that suppliers and DMOs craft the right messaging to address concerns and instill confidence around traveling.
How COVID’s psychological toll affects tourism’s recovery
The travel industry cannot ignore the psychological effects of the COVID-19 crisis.
While consumers intend to travel, these best intentions could be short-circuited by self-preservation driven by anxiety and fear.
SEO and Content Marketing Tips for Tour & Activity Operators
Take a deeper dive into on-page and off-page SEO with these tips and best practices. Learn about actionable steps to take now to increase organic acquisition.