Migrations
A blog from Wildebeest.
Short-term accommodation and marketplace misalignment
The distribution landscape for short-term vacation rentals is dominated by marketplaces. However, the pandemic has revealed some weak points and misalignment of incentives within the traditional marketplace model.
10 Marketing Tips for Your Reopening Campaign
As more destinations begin to open around the US and the world, it is imperative that suppliers and DMOs craft the right messaging to address concerns and instill confidence around traveling.
How COVID’s psychological toll affects tourism’s recovery
The travel industry cannot ignore the psychological effects of the COVID-19 crisis.
While consumers intend to travel, these best intentions could be short-circuited by self-preservation driven by anxiety and fear.
SEO and Content Marketing Tips for Tour & Activity Operators
Take a deeper dive into on-page and off-page SEO with these tips and best practices. Learn about actionable steps to take now to increase organic acquisition.
Essential Marketing Advice for Tour & Activity Operators
For tour and activity operators, the world has changed in an instant. The global tourism industry is experiencing perhaps the most significant threat in modern times.
However, there are actionable steps operators can take to mitigate the damage and prepare for the eventual recovery.
7 Reasons to Maintain Marketing in a Downturn
When the inevitability of a business slowdown is in sight, most companies’ first reaction is to cut spending. Here are seven reasons to consider maintaining marketing spend during a downturn.
Disaster Recovery and Destination Marketing: is there such a thing as ‘too soon?’
Natural disasters are becoming more common and affecting destinations worldwide. These same destinations count on tourism dollars to drive a substantial segment of their economies. Dive deeper into the fine balance between disaster recovery and destination marketing. Hear first-hand accounts from global destination executives and marketers to learn how they think about disaster recovery.
How to host a successful Airbnb Experience
Read this exclusive interview with the highest rated Airbnb Experiences host in San Francisco.