Ideas for brands
on the move

Wildebeest is a New York-based strategic marketing agency, taking an organic approach to growing global travel and tourism brands.

Wildebeest was born out of a desire to fill a gap in the tourism and travel industry. 

There are lots of agencies, but few who understand the business of travel – your business. 

Our founders have a combined 30 years experience as travel business executives and marketers, plus agency experience too.

Wildebeest believes that we, as travel marketers and leaders, need to rethink our relationship with paid ad platforms (we’re looking at you Facebook and Google!)

Our marketing services are designed to give clients a solid foundation on which to build and grow. We call these Sustainable Strategies.’

No longer can brands blast out a message and hope to be heard. Today, consumers are shaping the conversation. It’s a two-way street where quality content still rules. Wildebeest exists to grow great companies like yours – and have some fun along the way. Join us.

Our Services

Digital Strategy

We like to look before we leap - starting with multiple data inputs and insights via a thorough 'discovery' phase into your customers, products, acquisition channels, and past campaigns. Then, we develop actionable digital marketing strategies that are highly considered, but easily digested.


We are organic search specialists and love to demystify SEO for our clients, using multiple analytics tools to identify your opportunities. After ensuring the technical integrity of your website, we deploy off-page strategies that align with consumer intent, making your site's content irresistible.

Brand Strategy

Your brand is a living, breathing organism, with its own unique fingerprint. Brands have personality, a voice, and maybe a bit of swagger. Through an interactive workshop, we'll work beside your team to define your brand and bring it to life internally and externally.

Content Marketing

Now more than ever, your brand needs to tell a compelling story to break through the clutter. We create data-informed and thoughtful content strategies, that align with your business objectives, while providing the foundation for all campaign executions over multiple channels.

The new marketing landscape.

Content marketing bisects both customer desires and a brand’s messaging. The relationship between customers and brands have changed – customers are now in charge and more informed than ever. 

Consequently, brands need to work harder to be useful to their audiences and show they both care and understand their values, needs and aspirations. This is a unique opportunity for companies to embrace brand and content marketing to serve the needs of their audiences with inspiring, informative, and entertaining content across all channels.

Content, brand marketing intersection

Wildebeest specializes in select travel and tourism sectors. 

Tour & Activity Operators

Wildebeest has deep roots in the outfitter and operator sector. We have first-hand knowledge of the complexities and intricacies of running a modern, global tour operations business, plus the marketing strategies to thrive. Discover how we help acquire leads and boost bookings. Learn More -->

Destinations & Tourism Boards

Destination marketing has evolved. Understanding traveler intent, distribution channels, and industry partners is key. Wildebeest helps destinations both domestic and international to navigate the ever-changing landscape. See how we help increase awareness and arrivals. Learn More -->

Startups & Travel Technology

The growth demands of tech companies are unique. Strategies for early-stage ventures are different than those for more mature ones. We get it and have proven marketing solutions for b2b and b2c technology brands at all stages. Learn More -->

Curious to learn more or discuss a project?

We're all ears (and horns). Let's start a conversation.